VEGEMITE SurfGroms is the first participation program of its type available anywhere in the world and we are thrilled to be the naming rights sponsors.
VEGEMITE is an integral part of Australia’s culture, identity and personality. Similarly, surfing underpins an important part of the Australian way of life. It forms part of a lifestyle in which millions participate and millions more have a documented interest. VEGEMITE SurfGroms is a wonderful partnership between two iconic Australian brands.
This program offers youngsters an opportunity to develop ocean awareness and beach safety skills at a very influential period in their lives, whilst also developing a proficiency in surfing that they will enjoy and embrace for a lifetime.
VEGEMITE SurfGroms. MADE FROM VEGEMITE
Quiksilver & Roxy
Quiksilver and Roxy designs, produces and distributes clothing, accessories and related products for young-minded people representing a casual lifestyle driven from our boardriding heritage.
Quiksilver and Roxy's authenticity is evident in its innovative products, events and retail environments across the globe.
Their products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores. Quiksilver and Roxy are backed by the worlds best athletes including 11x Surfing World Champion Kelly Slater,Sally Fitxgibbons, and progressive back country snowboarder Travis Rice.
Quiksilver and Roxy proudly supports VEGEMITE SurfGroms in sharing the stoke of surfing and the development of the sports future participants.
For over a decade Wahu has been developing and introducing to the marketplace innovative quality water and beach sports products and toys to support the Australian lifestyle.
Wahu has been involved with Surfing Australia for the past three years in sponsoring the development of aspiring “super” groms through the annual national Wahu Surfer Groms Comps run in each state.
The VEGEMITE SurfGroms sponsorship is a further opportunity for Wahu to follow through on its commitment to “Where there is water there is Wahu”.
The VEGEMITE SurfGroms program is an integrated extension of the Wahu Surfer Groms Comp but at the foundational level. “Mini” groms are helped to understand the natural elements of the surf with respect and confidence so as to be able to actively participate in the enjoyment and physical development that it can bring through surfing. The use of Wahu products forms an important part of the curriculum design for this program.
Nikon is the official camera of Surfing Australia and support partner of VEGEMITE SurfGroms, with world-class surfer Stephanie Gilmore on board as the ambassador for Nikon’s COOLPIX AW110 waterproof, freezeproof and shockproof camera.
Stephanie is the face of Nikon Australia’s first locally-produced marketing campaign that builds off the brand’s global ‘I AM’ strategy. This sees Stephanie sitting alongside international stars such as Jamie Oliver as a Nikon ambassador, with the campaign including a locally-produced TVC, print campaign, online activity and point-of-sale.
Australian Sports Commission
Surfing Australia's principal partner, the Australian Sports Commission (ASC) continues to support surfing with a major focus on elite athlete development and programming.
The ASC recognises Surfing Australia as the peak body or National Sporting Organisation (NSO) for the sport of surfing. They support our role in the development of international surfing programs and events as well as domestic programs that offer benefits to the wider community.
Surfing Australia is a not for profit incorporated National Sporting Organisation that was formed in 1963 to establish, guide and promote the development of surfing in Australia.
Surfing Australia is the representative body on the International Surfing Association (ISA) of which there are 70 member countries and is recognised by the Australian Sports Commission, the Australian Olympic Committee and is a member of the Water Safety Council of Australia.
Surfing underpins an important part of the Australian coastal fabric. It forms part of a lifestyle in which millions participate with a mystique in which millions more have a documented interest.
The Nine Network is one of Australia's top-rating commercial television networks. Its backbone is the three television stations in Sydney, Melbourne and Brisbane, along with the regional broadcaster NBN, and agreements with other regional operators.
The Nine Network's strength and consistency comes from its extensive news and current affairs coverage rights to broadcast popular sporting events and its slate of comedy, entertainment and lifestyle programs.