Program Partners

  • Weet-Bix

    Weet-Bix

    Weet-Bix SurfGroms is the first participation program of its type available anywhere in the world and we are thrilled to be the naming rights sponsors.

    Weet-Bix is an integral part of Australia’s culture, identity and personality. Similarly, surfing underpins an important part of the Australian way of life. It forms part of a lifestyle in which millions participate and millions more have a documented interest. Weet-Bix SurfGroms is a wonderful partnership between two iconic Australian brands.

    This program offers youngsters an opportunity to develop ocean awareness and beach safety skills at a very influential period in their lives, whilst also developing a proficiency in surfing that they will enjoy and embrace for a lifetime.

    Weet-Bix SurfGroms. SURFGROMS KIDS ARE WEET-BIX KIDS!

  • Quiksilver

    Quiksilver

    Quiksilver designs, produces and distributes clothing, accessories and related products for young-minded people representing a casual lifestyle driven from our boardriding heritage.

    Quiksilver's authenticity is evident in its innovative products, events and retail environments across the globe.

    Their products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores. Quiksilver are backed by the worlds best athletes including Matt Banting, Craig Anderson and progressive back country snowboarder Travis Rice.

    Quiksilver proudly supports Weet-Bix SurfGroms in sharing the stoke of surfing and the development of the sports' future participants.

  • Roxy

    Roxy

    Roxy designs, produces and distributes clothing, accessories and related products for young-minded people representing a casual lifestyle driven from our boardriding heritage.

    Roxy's authenticity is evident in its innovative products, events and retail environments across the globe.

    Their products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores. Roxy are backed by the worlds best athletes including six-time world champion surfer, Stephanie Gilmore.

    Roxy proudly supports Weet-Bix SurfGroms in sharing the stoke of surfing and the development of the sports future participants.

  • Wahu

    Wahu

    For over a decade Wahu has been developing and introducing to the marketplace innovative quality water and beach sports products and toys to support the Australian lifestyle.

    Wahu has been involved with Surfing Australia for the past three years in sponsoring the development of aspiring “super” groms through the annual national Wahu Surfer Groms Comps run in each state.

    The Weet-Bix SurfGroms sponsorship is a further opportunity for Wahu to follow through on its commitment to “Where there is water there is Wahu”.

    The Weet-Bix SurfGroms program is an integrated extension of the Wahu Surfer Groms Comp but at the foundational level. “Mini” groms are helped to understand the natural elements of the surf with respect and confidence so as to be able to actively participate in the enjoyment and physical development that it can bring through surfing. The use of Wahu products forms an important part of the curriculum design for this program.

  • Nikon

    Nikon

    Nikon is the official camera of Surfing Australia and support partner of Weet-Bix SurfGroms, with world-class surfer Stephanie Gilmore on board as the ambassador for Nikon’s COOLPIX AW110 waterproof, freezeproof and shockproof camera.

    Stephanie is the face of Nikon Australia’s first locally-produced marketing campaign that builds off the brand’s global ‘I AM’ strategy. This sees Stephanie sitting alongside international stars such as Jamie Oliver as a Nikon ambassador, with the campaign including a locally-produced TVC, print campaign, online activity and point-of-sale.

  • Banana Boat

    Banana Boat

    Banana Boat is designed for every outdoor occasion, whether it’s the beach or a barbie.

    You can find the perfect level of protection from the Sun’s UV rays with our Sunscreen Selector to make sure you and your family are properly covered. This means you can spend more time loving your fun in the sun!

    Banana Boat is proud to partner with Weet-Bix SurfGroms. Weet-Bix SurfGroms is fun in the sun with Banana Boat sunscreen!

  • Surfing Services Australia

    Surfing Services Australia

    Surfing Australia is a not for profit incorporated National Sporting Organisation that was formed in 1963 to establish, guide and promote the development of surfing in Australia.

    Surfing Australia is the representative body on the International Surfing Association (ISA) of which there are 100 member countries and is recognised by the Australian Sports Commission, the Australian Olympic Committee and is a member of the Water Safety Council of Australia.

    Surfing underpins an important part of the Australian coastal fabric. It forms part of a lifestyle in which millions participate with a mystique in which millions more have a documented interest.

  • Australian Sports Commission

    Australian Sports Commission

    Surfing Australia's principal partner, the Australian Sports Commission (ASC) continues to support surfing with a major focus on elite athlete development and programming.

    The ASC recognises Surfing Australia as the peak body or National Sporting Organisation (NSO) for the sport of surfing. They support our role in the development of international surfing programs and events as well as domestic programs that offer benefits to the wider community.

  • Global Surf Industries

    Global Surf Industries

    Life is better when you surf has been GSI's company mantra since day one.

    It incorporates everything that the employees appreciate about their lives and the industry they love to work in. GSI only manufactures and market their surfboards to surfers or people who want to become surfers. Everyone at GSI from the shapers to the founder to the sales reps and customer service staff knows firsthand the difference surfing has made in their own lives. Most of all, we love sharing our passion for surfing with other surfers -- from beginners to pros and everything in between. Thank you for letting us enjoy the ride with you.

  • Woolworths

    Woolworths

    Woolworths is Australia’s largest supermarket chain.

    Operating 961 stores across Australia, Woolworths relies on the 111,000 team members in stores, distribution centres and support offices to provide our customers with superior service, range, value and convenience.

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Program partners »
  • Weet-Bix
  • Quiksilver
  • Woolworths
  • Roxy
  • Wahu
  • Nikon
  • Australian Sports Commission
  • Banana Boat
  • Surfing Services Australia
  • Global Surf Industries

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